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By Pure Indian Foods

LURU Coffee, Organic - 8 oz

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Certified USDA Organic

A wildlife-friendly Indian coffee sourced directly from organic growers and freshly roasted to order right here in New Jersey. Lab-tested aflatoxin-free.

This product is roasted on demand, which means that will take a few days for processing after your order is placed.

$16.09
$19.02 $16.09
Sale
Shipping calculated at checkout.
Roast: Medium-Dark
Grind: Whole Beans
Best By 12/31/2025

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Shipping

READ OUR FULL SHIPPING POLICY HERE

CONTINENTAL USA
Orders over $125 qualify for a flat rate of $9.99. This applies to the Continental USA outside of Northeast region. This does not include Alaska or Hawaii.

ONLY NORTHEAST USA
Orders over $75 qualify for a flat rate of $5.99. This applies ONLY to the Northeastern part of the United States, including CT, DE, DC, ME, MD, MA, NH, NJ, NY, PA, RI, VT, VA.


WHAT IS YOUR HANDLING TIME?
Pure Indian Foods orders are processed, shipped, and delivered on business days: Monday-Friday (excluding weekends and major holidays). Please allow 2-4 business days for processing depending on product availability and order volume.

HOW LONG IS TRANSIT TIME
USA: On average, 5-10 business days.
Canada: On average, 6-10 business days, but sometimes longer to get through customs.
International: We do not have an estimated time for other countries.


INTERNATIONAL ORDERS:
International orders outside the USA may attract additional customs, taxes and duties upon entry to your country; this is the responsibility of the customer. If the package is refused by your country's customs department and it it sent back to us, the shipping cost will be non-refundable. Please be aware, there may be delays.

DO YOU OFFER LOCAL PICK UP?
We are online-only.

Return Policy

We want our customers to be satisfied with the quality of our products. If a product is damaged during shipping or you are unhappy with the product, simply let us know within 14 days after delivery, and we will try to resolve the situation to your satisfaction in a way that is fair to both parties. We are a small company and try to do our best for each situation. Please contact us if you have any questions prior to purchasing.

NOT SATISFIED?

If you receive the order and you are not satisfied with it, you can return the merchandise in original packaging within 14 days along with the receipt. Once we receive your package, we will refund the amount charged of the items returned. Unfortunately, we cannot refund the shipping costs, unless the product is damaged or defective.

ORDER REFUSED

If you refuse the order or if the carrier was not able to deliver it, we will give full refund less the shipping charges.

INCORRECT ADDRESS

If the shipping address that you supply is found to be incomplete or incorrect then you are responsible for the additional charges imposed by the shipping company for correcting the address.

RETURNED TO SENDER / UNDELIVERABLE

If we send you a shipment and it gets returned back to us as it was undeliverable to the address provided, we will refund the amount you had paid for the products only. Unfortunately, we cannot refund the shipping cost. We offer the option to reship the same order to an alternative address for an additional shipping fee.

A wildlife-friendly Indian coffee sourced directly from organic growers and freshly roasted to order right here in New Jersey, LURU Coffee beans make a darn good cup of joe!

We’re brewing history as the first certified organic Indian coffee to be roasted right here in the US.

Sip on that!

Tasting Notes

  • An illustration of a house nestled in the mountains of India on a sunny, beautiful day with scenic fields of coffee growing in the foreground.

    Medium Roast

    With a surprisingly light taste and a slight brown sugar aftertaste, our medium roast is not acidic, but clean and balanced with subtle notes of clove, cinnamon and nutmeg.

  • An illustration of a house nestled in the mountains of India on a moonlit, starry night with scenic fields of coffee growing in the foreground.

    Medium-Dark Roast

    With a bold nutty taste and hints of bittersweet chocolate, our medium-dark roast has notes of straw and tobacco. It's strong, yet far less acidic than your average cup of coffee.

Nuances in Flavor

Subtle floral flavors are a defining quality of higher elevation premium coffees. These light notes start to disappear with longer roasting, adding more bitterness and dark chocolate flavor. As in an orchestra, too much of any strong note blunts the more subtle ones. Clove, cinnamon, and nutmeg are subtle, whereas dark chocolate is very potent. This is why our Medium Roast is lighter with more subtle flavors, whereas our Medium-Dark is more chocolatey and deep.

  • Fresh organic coffee berries on the tree, waiting to ripen.
  • The Toper Coffee Roaster we use to roast our coffee beans on demand. We don't roast your beans until AFTER you place your order.
  • Organic Indian Coffee Beans being roasted to order.

  • Single Origin, Certified Organic, 100% Arabica

    Are you looking for one of the best specialty coffees in the world? Indulge in LURU coffee — a sophisticated Indian coffee blend that's aromatic, rich, and exquisitely balanced.

  • Roasted-on-Demand & Highest Grade AA

    We only roast your beans after you place your order, guaranteeing the most vibrant, flavorful experience in every cup.

  • Shade-Grown & Handpicked

    Shade-grown at an impressive 3,500 feet in Chikamagaluru — the birthplace of coffee in India. Each bean is handpicked and sundried, ensuring only the finest quality. At LURU Coffee, we don’t mess around with machines—our beans are lovingly handpicked to make sure only the ripest, most perfect cherries make the cut. This extra TLC lets the natural sugars have more time to develop, giving you a brew that’s bursting with bold, complex flavors compared to those boring commodity-grade coffees made with under-ripe, machine-picked beans. When it comes to coffee, we believe in quality over shortcuts—and your taste buds deserve nothing less!

  • Lab-Tested Mycotoxin Free

    Mycotoxins are produced by microfungi (mold) that can be harmful to both humans and animals, sometimes leading to serious health issues. Among these, aflatoxins are particularly dangerous. These mycotoxins thrive in hot, humid climates and are considered the most toxic. Coffee beans are susceptible to aflatoxins from mold growth based on how they are harvested, dried, transported, or stored. In fact, up to 92% of coffee beans may become contaminated with mold (source). At Pure Indian Foods, we take great care in handling our coffee. Our coffee beans are harvested by hand and sundried (handpicking ensures we can safely exclude any over-ripe and infected berries), carefully processed, and packed under controlled conditions. We also test our final products to ensure they are free from aflatoxins.

From Soil to Sip

The Story of Indian Coffee & Crafting the First Organic Indian Roast in the US

A Tribute to Baba Budan

We honor the legendary Baba Budan — an Indian saint, coffee connoisseur, and the man who introduced coffee in Chikmagaluru.

We chose to name our coffee "LURU" to pay homage to his extraordinary legacy in the province.

Ready to taste the legend? Order your LURU Coffee today!